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Ad Networks Banner CPC English Language or Below the Scroll
|Below the scroll
banners are banners run at the bottom of a site's pages.
Since most adnetworks require above the fold placement of
their banners one will probably be using a different
adnetwork for below the scroll ads than for above the
scroll ads. Some of the CPC ad networks that are good for
below the scroll ads are also acceptable to use as
defaults for above the scroll ads. One of the few CPM
based adnetworks that supports below the scroll ads and
above the scroll ads is BurstMedia.
Burstmedia even offers default ability on below the
scroll ads so even if you use them for below the scrolls
you will need another adnetwork to fill the defaults.
Besides Burst there are a few other choices to fill below
the scroll banner inventory including:
ClickXchange - clickXchange.com - easily the king of below the scroll ads as they have lots of CPC campaigns that you can select from. The only problem with clickxhange is that sometimes their advertisers run out of funds at that point you will have to select another clickxchange advertiser. Clickxchange has alleviated this problem somewhat by offering a default that can kick in instantly when a Clickxchange advertiser runs out of funds.
Allclicks - this Standard internet program supports below the scroll ad formats. Via allclicks one can create any trick creative you want and you are paid 2 cents for each clickthru as defined by Standard Internet's terms. You will have to serve the creative from your server though. Just make sure that the cost of serving ads does not go beyond the revenue they generate for you. This is a factor since below the scroll ads have low click thru rates and Standard Internet requires its publishers to serve graphic creatives from their own servers.
Clickthrutraffic this Standard Internet program pay for second clickthrus on a pay per click search engine but you have to serve the creative and you can use whatver you wish including skyscrapper formats. Just make sure that the cost of serving ads does not go beyond the revenue they generate for you. This is a factor since below the scroll ads have low click thru rates and Standard Internet requires its publishers to serve graphic creatives from their own servers.
Adtegrity - primarily a seller of popups and above the scroll banners but they can sell below the scroll ads for sites accepted into their network as well.
Valueclick - a CPC advertiser that allows its ads to run below the scroll or above the scroll pays from 6 cents to 10 cents per click for most sites..
Advertising.com is basically a pay per click adnetwork or that was their original design. They also have begun selling CPM based advertising. Now what makes Advertising.com a poor choice for a publisher is the fact that they run a lot of lead based ads. Advertising.com splits their ads into CPM and CPC ads from a publisher stats perspective. What is interesting is that Advertising.com lumps CPA ads in with CPM ads so the CPM figures are meaningless. This coupled with no default capabilities makes the revenue one can generate with Advertising.com's patented Adlearn technology a crap shoot at best. For above the scroll ads Advertising.com is not a good choice but for below the scroll ads they will at least earn a site some money but they should not be your first choice even for below the scroll ads.
*One can also use banner exchange banners or pay per lead or sale ads from individual advertisers or networks like CJ, or Befree as below the scroll banners if nothing else works and you are determined to not abandon this potential advertising real estate on your site.