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Fastclick
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*Also See Fastclick Publisher Overview *Apply to FastClick Ad Network
History of
Fastclick April 2000 Company founded with support for 468x60 ads and capped popunders. Nov 1st 2001 Begins to offer 120x600 Skyscrapper ads. Fastclick's press release page states an official rollout of this format on Nov 6th however. May 14th 2002 Fastclick gives publishers control over popunder defaults. June 12, 2002 Begins to offer a new popup like adformat known as Invue which usually slides in from across the edge of the screen rather than pops up. January 3, 2003 Fastclick moves to a new office in Santa Barbara, California January 25th, 2002 Fastclick presents publishers with a poll on log in designed to elicit opinion on new adformats being considered including exist popups, large banners, and square buttons. Feb 5 2002 Fastclick stated via a press release that they have 10,000 publisher websites which reach 55 million unique Internet users each month. July 15, 2003 Fastclick intrudes 728x90 Super banners via a code that shows 468x60 ads when paying super banners are not available. Feb 12, 2004 Fastclick introduces 160x600 wide skycrappers that work via a combined code tha defaults to paying 120x600 ads when wide skyscrappers are unavailable. Feb 12, 2004 Fastclick introduces the 300x250 Medium Rectangle ad format. |
Fastclick
Troubles/Mistakes April 29th, 2002 for a few hours the complete stats history for publishers showed strange bar graphs labled one and two before being fixed. June 2002 Fastclick ceases to provide its publishers with the advanced stats it had in the past such as referral urls, unique sessons, and visitor paths through site. June 2002 Fastclick ceases to offer easy to use rich media defaults for banners and skyscrappers and now uses fields to enter a url that can include javascript to enable this on your site. Nov 6th, 2002 Publisher stats experienced a delay of a few hours during one point in the day. Dec 21, 2002 Between 1300 and 1400 hours military time Fastclick's stats reporting seemed to be off, down, or tracking with a slight lag. Feb 7, 2003 a DNS move causes log in difficulties for publishers. Publishers are instructed to login to fastclick.net instead of Fastclick.com if difficulties exist. |